COLORADO SPRINGS, Colorado (August 17) – The Professional Rodeo Cowboys Association® (PRCA) names Cinch as the title sponsor for the inaugural Playoffs.

In March, the PRCA announced the Playoffs will take place at the Puyallup Rodeo at the Washington State Fair, Sept. 8-11, and will crown the champions of the season-long NFR Playoff Series presented by Pendleton Whisky. The $1 million payout just before the PRCA regular season ends on September 30 will play a key role in catapulting athletes into the 2022 Wrangler National Finals Rodeo presented by Teton Ridge.

“We are proud to have Cinch as the title sponsor for this lucrative rodeo,” PRCA CEO Tom Glause said. “Cinch is a great supporter of the PRCA and to have them sponsor such a high-stakes rodeo is a natural partnership.”

In 2018, Cinch became a PRCA sponsor and is elevating its sponsorship.

The Cinch Playoffs is the culmination of the most prestigious event series on the PRCA circuit. The Top 23 competitors in each event from the NFR Playoff Series Standings – plus each winner from the NFR Open powered by RAM, which took place in July in Colorado Springs, Colorado – will compete for their share of $1 million in Puyallup.

The Cinch Playoffs provides one last opportunity for ProRodeo athletes to punch their tickets to the Wrangler National Finals Rodeo.

| READ Playoff Impact: Fast Facts about the NFR Playoff Series

The ProRodeo season concludes September 30. The Top 15 athletes in the PRCA | RAM World Standings in each event will qualify for the 2022 Wrangler NFR. The Cinch Playoffs will air on The Cowboy Channel and stream on the PRCA on Cowboy Channel Plus App. For more information, visit cowboychannelplus.com.